The act, process or technique of promoting, selling, and distributing a product or service.
In order to continue to thrive, companies must acquire and retain customers. This is usually done through marketing.
Marketing conveys your message consistently to your ideal client, helps to discover what your customers want and need, what price they will pay and where to find people that will most likely buy.
All to often businesses do not have a solid plan or strategy. They invest in the typical advertising such as yellow pages, newspaper ads, even radio and television just to throw it out there to see what sticks. Then sit back and wait to see what happens. For what? Without planning, research, tracking and analysis, your marketing efforts will fail.
Our integrated marketing process consists of understanding your customer’s needs, developing a marketing strategy, building and implementing an integrated marketing plan, and tracking the results.
Although the process seems simple, most companies have a hard time developing an integrated marketing strategy that includes an interactive approach that actually ENGAGES their prospective audience.
How do you approach the process of marketing products and services?
To be effective, supporting elements such as targeting and positioning must be an integral part of a your plan. A marketing strategy consists of a cohesive melding of whom you are targeting, positioning to differentiate yourself from your competitors and what features your product or service will have. It also addresses what message to send and how to send it, what price you will charge and how you will respond to customer service.
We help you formulate a marketing strategy that reflects the needs, interests, habits, and behaviors of your customer through research and by getting to know your business. Let us find out what your customers want and then help you give it to them.