Direct marketing is a type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, television) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific “call-to-action.” This aspect of direct marketing involves an emphasis on trackable, measurable positive responses from consumers (known simply as “response” in the industry) regardless of medium.
If the advertisement asks the prospect to take a specific action, for instance call a toll-free phone number or visit a website, then the effort is considered to be direct response advertising.
Direct marketing efforts include direct mail, database marketing, email marketing, telemarketing, SMS marketing, pay per click advertising, banner ads and direct response television marketing.
Although the process seems simple, most companies have a hard time developing a direct marketing strategy that includes an interactive approach that actually ENGAGES their prospective audience.
Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement direct marketing strategies that work.
Aronfield Agency ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.
Our highly trained direct marketing consultants will work with you to deliver your message across several mediums.