Today’s business owners are often confused and frustrated when it comes to understanding what the differences between search engine marketing, internet marketing and search engine optimization are, or what search engine placement and search engine positioning really mean.
After spending valuable time and money developing their company website, many business owners often don’t get the results they hoped for, let alone a return on investment (ROI).
Search Engine Optimization (SEO) has become the new buzzword on the internet and is often confused with search engine marketing.
Search engine optimization (SEO) is the process of improving the volume or quality of visitors often referred to as traffic to a web site from search engines via “natural” or “organic” search results.
Typically, the higher a website appears in the search engine results (SERPs), the more visitors it will receive from the search engines. SEO may target different kinds of search, including global search, geographical search, and local search. This gives a website a web presence.
There are hundreds of search engine optimization companies that claim to be able to get #1 rankings for their clients. There are dozens of approaches to search engine optimization, but few provide real and continuous results.
The only true way is complete optimization of each web page in the website, whether it be optimizing the meta tags, the code or the content and no matter how you look at it takes time and a lot of it.
We take a very aggressive and proactive approach to search engine optimization; we spend an average of 80 to 200 hours a year per campaign.
At Aronfield Agency Technologies we have developed a ten-prong attack to Search Engine Optimization and Search Engine Marketing.
Without the implementation of all ten elements your results will fall short of your expectations.
Few search engine optimization companies employ all ten elements or take the time needed to produce real top 10 rankings.
While Aronfield Agency holds strong all these elements, which are need for a truly successful search engine optimization campaign.
Q&A
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Why is search engine traffic so important?
:: The vast majority of people searching the web find what they’re looking for through search engines. Given that most people will only browse through 20 or 30 results in order to find what they’re looking for, it is important that your website ranks or places highly, otherwise you risk loosing a vast amount of traffic to competitors.
What is Search Engine Optimization
:: Search Engine Optimization is the process of optimizing a web page for high search engine rankings for a particular search term or set of search terms.
What is Search Engine Marketing
:: Search Engine Marketing encompasses search engine optimization, web marketing, online media buying, basically any advertising designed for the search engines.
