Direct marketing

Direct marketing is a type of marketing. There are two main definitive characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, television) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific “call-to-action.” This aspect of direct marketing involves an emphasis on trackable, measurable positive responses from consumers (known simply as “response” in the industry) regardless of medium.

If the advertisement asks the prospect to take a specific action, for instance call a toll-free phone number or visit a website, then the effort is considered to be direct response advertising.

Direct marketing efforts include direct mail, database marketing, email marketing, telemarketing, SMS marketing, pay per click advertising, banner ads and direct response television marketing.

Although the process seems simple, most companies have a hard time developing a direct marketing strategy that includes an interactive approach that actually ENGAGES their prospective audience.

Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement direct marketing strategies that work.

Aronfield Agency ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.

Our highly trained direct marketing consultants will work with you to deliver your message across several mediums.

Email Marketing Services

Aronfield Agency self-service email publishing tool also features reporting and tracking for multiple campaigns, HTML templates and eCommerce support.

We offer a cost effective, efficient and integrated approach to growing and retaining your customer database. You may be investing significant money into your online marketing efforts, but cannot continuously focus on and support both acquisition and retention programs. Now you can.

Our packages are designed for the businesses that need to easily implement ongoing programs that drive new customer leads while constantly strengthening customer relationships.

Our Interactive Media team can create custom HTML templates that match all of your online and offline marketing efforts for your company to extend your branding image across several mediums.

Finally an Email Manager – packaged and priced just right for your business.

Integrated Marketing Services

Integrated marketing services or integrated marketing communications integrates all of your marketing efforts into one cohesive marketing campaign.

Integrated marketing services include elements from brand and image development, advertising and public relations to traditional marketing such as print, radio and television advertising to non-traditional marketing such as internet marketing, search engine marketing, search engine optimization and pay per click advertising. Each element is designed and integrated to further your companies’ brand and or message.

Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.

Aronfield Agency’s ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.

Internet Marketing Services

Marketing can be a complicated and expensive venture, especially when it comes to internet marketing.

Internet marketing services include elements from branding, advertising and public relations to search marketing, search engine optimization, email marketing, pay per click advertising, affiliate marketing and social media marketing. Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.

Aronfield Agency’s ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.

Our highly-trained internet marketing consultants will work with you to deliver your message across several forms of media.

Traditional Marketing Services

Traditional marketing involves finding a media outlet (print, radio, TV, etc.) whose demographics (age, gender, median household income, etc.) best matches one’s existing or desired customer base. Once this demographic match is determined, the content, brand, products or services are placed within view of the designated potential consumers with the hope of attracting their attention. Traditional marketing services include elements from brand and image development, advertising and public relations, media buying to print, radio and television advertising, as well as direct mail. Each element is designed and integrated to further your companies’ brand and or message.

Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.

Aronfield Agency ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.

Our highly trained integrated marketing consultants will work with you to deliver your message across several forms of media.

Market Research & Market Analysis

Aronfield Agency is a full service marketing consulting company. We will analyze, your market, your companies place with the marketplace, your current marketing plan, conduct client surveys, focus groups to develop a marketing plan that helps your company reach its short and long-term goals, while generating a return on investment.

We will get to know your company and your customers through primary and secondary market research. We can conduct online and offline focus groups, telephone, print and e-mail surveys and evaluate the results.

With a clear picture of your competitive environment and long-range strategies, we can help you compete successfully in the marketplace.

Online Marketing Services

Marketing can be a complicated and expensive venture, especially when it comes to online marketing.

To be successful, it is important to partner with a marketing company, which keeps up to date and knows the tricks of the trade.

Most importantly you must partner with a company you can trust. Most of our clients have been burnt in the past by our competitors, all claiming to be able to get them to the top of the list.

Over the past 10 years, Aronfield Agency has researched and mastered the art of search engine marketing and search engine optimization and has developed a group of services that actually Gets Results!

Aronfield Agency offers a wide range of marketing consulting services at several price points for companies looking to increase their website’s traffic, qualified leads, sales and return on investment.

The first step is to analyze your current placement as well as to define your objectives. Who is your target audience? What are they looking for? What are their surfing habits? What is your “UNIQUE SELLING POINT”?

From there we work with you to prepare a marketing strategy specifically tailored to your company’s needs. This goes well beyond the search engines. There are vast amounts of techniques that can increase traffic, from affiliates programs to email marketing. Aronfield Agency has successfully executed dozens of similar campaigns, and can help you avoid the pitfalls usually associated with such a leap.

Most marketing companies lure clients by suggesting that you can get results simply by choosing better keywords and submitting your site a dozen more times. We know better. Getting results depends on dozens of easily overlooked key factors, the most critical of which includes optimizing a site’s content, its design and even its code. Although changes can be made relatively quickly, results can often take time to surface. For this reason, you need a company who can help you set realistic goals, develop a plan and see it through.

Track your results

A relationship with Aronfield Agency does not cease once your site goes live. Aronfield Agency works with you each month to analyze your results and fine-tune your marketing strategy. Just like an accountant would train you on how to read your P&L, we’re here to train you on how to understand your data, and how to make the right adjustments for success.

Stay Informed

Once you sign on with Aronfield Agency to develop your marketing plan, our newsletter will keep you informed and up to date on the latest industry developments, proven techniques and constantly evolving trends.

Pay Per Click Management

PPC or Pay per click advertising is a highly cost-effective way to attract inexpensive, highly targeted website traffic.

Aronfield Agency provides hands-on search engine marketing (SEM) services focusing on pay per click management and consulting services. We work with you like partners, developing search marketing strategies that achieve specific goals: yours, not ours.

The campaigns we design incorporate tracking, so you can the see results, and intelligent analysis, so programs can be continuously refined to achieve greater value, while reducing expenses.

We have the experience to manage campaigns with monthly advertising budgets from $3,000 to $100,000 a month that incorporate 100,000+ keywords, with clients receiving a return on investment from 30% to 400%.

Managing a pay per click campaign is not just about buying keywords, it is about the analysis of the results and determining the maximum cost you are willing to spend down to each individual keyword.

Conversion and ROI Tracking is key, the ability to track performance and gather information is mandatory for success today. Since there isn’t a single tracking program or service that is 100% accurate, Aronfield Agency uses a variety of tracking software programs depending on the clients needs.

What Are The Most Popular Pay Per Click Engines?

There are many cost per click engines operating on the Internet. The three largest cost per click engines are Yahoo and Google AdWords

Yahoo

More than 80% of Internet users are reached by an Yahoo campaign. Overture search results can be seen on Yahoo!, AltaVista, All The Web, Overture, and dozens of other major search engines.

Yahoo has an automated bidding system that ensures a bidder that they will never have to pay more than necessary for the placement they want. While this utility is extremely useful, it still requires tedious labor to monitor the bids and the placement. Our client’s Yahoo campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.

Google AdWords

More than 200 million times a day, people use Google and its partner sites to find what they’re looking for. A Google AdWords CPC campaign will reach all of the major search engines that are not covered by Overture. These include Google, Froogle, (Google’s new search engine) AOL, Netscape and Excite.

Your ad is ranked on the search results and content pages based on a combination of its maximum cost-per-click (CPC) and clickthrough rate (CTR). The higher your CPC or CTR, the higher your ad’s position. Because this ranking system rewards well-targeted, relevant ads, you can’t be locked out of the top position, as you would be in a ranking system based solely on price.

Both popularity and cost are taken into account.

Our client’s AdWords campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.

Contact our Web Marketing Department and one of our specialists will give you an analysis of your Web market and which cost per click engines could be the key to driving increased, targeted traffic to your website.